Customer Centricity

Customer Centricity

Course Description

Are you a B2B enterprise aiming to get ahead of the competition? Or are you aspiring to future-proof your customer-facing brand? Are you ready to truly understand how customer centricity is the silver bullet to sustainable success? How it affects each part of your business, and how to make lasting changes for you and your customers?

 

If you are concerned about the rapid changes in the economy, consumer behaviour, customer churn, retaining and engaging your talent, and the potential barriers and friction in your customer experience, then creating a customer-centric organisation is key to staying ahead of the curve in these challenging times.

 

The Customer Centricity programme consists of 2 intensive workshops delivered live, in person, at Strathclyde Business School. Day 1 consists of the theory behind customer centricity whereas Day 2 is about its practical and effective implementation across your business.

 

You will learn the framework and actions required to develop and lead a customer-centric approach for your organisation. Drawing on the skills and experience of a world-class academic and a world-renowned global practitioner, we will investigate how to enhance your individual and organisational capabilities to be fully customer-centric end-to-end.

 

Please contact [email protected] for an alternative payment arrangement, should online payment not be suitable.